Combating lack of understanding of SexTech
NoGrey stands for creating a safer environment to explore healthy expressions of sexuality.
This doesn't really sound all that controversial, does it?
Yet even our arguably liberal culture we face backlash against this statement in a myriad of overt and unseen ways.
Sex positivity has brought us a long way since it’s emergence into popular culture during the 1960s, however there are still many areas in which the systematic shaming of eras past echoes on loud and clear. Ironically, this rings true for the quickly changing (yet slowly evolving) world of tech.
In her article ‘What is sextech, and why is everyone ignoring it?’, Cindy Gallop states:
“No other area of human existence is hedged around with so much shame, embarrassment, guilt and self-torment. How fundamentally important sexuality is to us, combined with how fundamentally conflicted we are about it, makes it the richest possible territory for advances and breakthroughs using technology to disrupt and enhance our experience of sex.”
During Elucidare’s (our startup) emergence into this stream, we have been struck by hurdle after hurdle; from difficulty obtaining insurance, navigating the challenges of finding suitable payment gateways, through to judgement and suspicion from certain unnamed mobile application stores.
This conservative, authoritarian attitude is one that we feel ultimately stifles and suppresses the evolution of individuals, of businesses and of emerging technologies – and we will not be a party to it. We not do as others do...we will not say one thing, and do another.
We think confidence in exploring one’s sexual liberation is a good thing… and we want to make it better.
We want to help our users connect with all sides of themselves – be they poly, mono, solo, hetero, homo, bi, ace, kinky or vanilla. We want encourage healthy play (and sex) by ensuring complete understanding and acceptance of desires, both pre and post play. We want to inspire users to explore new realms and experiences through our visual interest graphs. We want to support our sex positive/kink community by bolstering safety protocols and sharing safety information. We want to help create and enrich existing communities regardless of location. We want make organisation of all users’ rich and varied sexual lives (and those of their partners) easy and enjoyable.
So to all of you brothers, sisters and other undefined siblings in the SexTech space, we salute you, we thank you, and we hope that we can all work together to inspire others. We’re always open to partner with people who are proactive in this space. Let’s take on the revolution together!
We Won “Best New Product”
Experience why we WON “Best New Product” at the 2018 Australian Adult Industry Awards - Empower your play by downloading now!